Greatness Passes in Sharon, MA

More and more I believe everyone is great in their own way. Sometimes a person’s excellence is easily apparent to even the most casual observer, sometimes only the most intimate friends know what makes a person uniquely excellent in one or more qualities. A friend of the town of Sharon just made his transition yesterday and leaves many who knew him to miss him, for now, and then to wonder how we will fill the gap of excellence that he leaves behind.

 

Some Other George Bailey
Some Other George Bailey

George Bailey (not the fictional one in the picture) was a man committed to his family, friends, town, and state—roughly in that order. He developed an encyclopedic knowledge of everything he had an interest in and an equally impressive recall to provide constant, ready access to his experiences and knowledge. In matters of civics, he  knew in detail the relevant sections of the General Laws of the Commonwealth of Massachusetts and then went about making them available to all those who needed his gift. I suspect that the town of Sharon benefited from George’s mastery of his interests more on a daily basis than did any of the other state agencies and task forces that called upon him to be a member or consultant. During the course of my first 23 years as a resident of Sharon I never served on a committee with George. However, one could not live in Sharon and profess even the slightest modicum of involvement in the town without becoming aware of the value of his amazing recall and total commitment to the progress of the town. He was a fixture at Town Meeting, all the nights of Town Meeting, and could remember key issues, votes, positions, proponents, opponents and virtually any other detail of seemingly every Town Meeting he ever attended – to include the incredible number of Town Meetings he had attended! George’s voice would emanate from the TV in the evening as I passed through the living room and I would know that my wife, Abigail Marsters, was watching a town committee meeting of some sort on the local access cable channel. Abigail and George served on the Charter Commission together and she would often tell me of the nights where George would gently remind the committee or someone being interviewed by the committee of a recollection of a meeting twenty or more years ago that became the foundation for an amendment of those General Laws so that they now define what the committee is charged to do. 

 

The Real George Bailey
The Real George Bailey

Abigail and I recently had the pleasure of speaking with George and his wonderful wife Lucy at a mutual friend’s Christmas party. This was one of the most extended conversations we had ever had with George, and probably the only one that included little to no town politics. The only current events we spoke of were his recent diagnosis of leukemia and the chemo treatments that were soon to start. For the most part, though, George regaled us with tales from that rich trove of memories he had gained as a sailor, a mass transit advocate, a college student, and so many other roles. More than anything I remember thinking, “This is a life well lived!” At some point in the evening before Lucy took him home to rest, George mentioned that he would probably need a mask the next time he saw us as the chemo would weaken his immune system. Karin and David Hagan, our hosts that evening, picked up on that and immediately thought that we should decorate masks for George so when he did host friends at his bedside, he could do it in style and with humor. So just last week David, Karin, Abigail and I met for dinner and a mask decoration session for George.

Masks For George
Masks For George

Unfortunately, the masks were not allowed into the hospital, but George heard about them from his family. And while George had invested heavily, and unwittingly, into being a truly great human being, he was still a human being. And that human left us yesterday. I have been blessing him and his soul that it may make the transition smoothly. I suspect as wise as George was, he knew well of his spiritual nature and was at peace with the process of going back to pure spirit. I now direct my thoughts to his family, and to the town. For while I know that grief will be replaced by joy in having been blessed to know this man we called George Bailey, the many committees of people, the entire town for that matter, will be feeling the loss of his experience for many years to come. 

I know there are some who never perceived the greatness of George Bailey. Being a man of principle he had to take a stand on issues and sometimes that positioned him in opposition to his neighbors. But for those who did, immediately or eventually, take heart. George taught us all that person with a calm demeanor and respectful attitude, embodied in a thoughtful listener, and motivated by an inquisitive nature could make quite a mark on this world. Thank you for that lesson George.

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Good design will always be important

A recent discussion with a friend over the perceived value of elegant design, using Apple and OXO products as examples, reminded me of an article I wrote years ago on this topic. I took a minute to go back and examine it on my company website and found it worthwhile repeating:

What Are the Benefits of Good Design on the Web?

Let’s examine how important Web Design is to the success of any Web-based marketing campaign. In a September 2003 report from Forrester Research titled “The Best and Worst of Site Design, 2003” the authors stated, “Most of the problems we found were self-inflicted wounds resulting from site managers who naively allow designers to: hide value, turn interfaces into dexterity tests, favor “white space” over information, and leave users hanging.” The traps are subtle, but good design is a triumph over more than the pitfalls. Good design is the result of a process of deep thought. And therein lies the biggest benefit of good design: visitors to the site who are thinkers know that the designer is a thinker. They know that the designer was not acting out of ego, but of thinking of the needs of others.

Sites that exhibit good design — those that anticipate the needs of their visitors, prospects and patrons — are directly rewarded with ROI: return on investment. Using scenarios and personas to truly step inside the visitor’s likely situation(s) give designers clear priorities in the numerous decisions around navigation, use of imagery, arrangement of content, linkages within the site, and required functionality. Without clear objectives and a firm grasp of the audience, misuse of the opportunity to communicate value to each and every visitor is the likely outcome. Using technology to dazzle does little to convey meaning, much less compel thinking customers to stay. For those who use the Web as art, technology prowess is fine. For those who are intent on conducting commerce and generating qualified leads, the name of the game is conscientious, concise, controlled experience of the features and benefits of the products or services the site owner offers.

There is more to achieving a site’s objectives than good design, and we will in future issues address some of them, but at the first view of a Web site is the visitor’s impression of the whole site formed. If it’s not positive, the rest of the site and its intent is fighting an uphill battle. Thinking becomes the most important step in any site design. Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for? Knowing the answers to those and more questions will better inform a designer than any images, cool Flash techniques, or PHP application.

At first I wrestled with context. Are all websites expected to be well designed (as herein defined)? Or is there a delineation among the simple marketing, the complex e-commerce site, the social media, the game and the many other flavors and roles websites play? Should the variables of time, budget and available resources dictate whether the beauty of a site is more than skin deep?

Once my role as strategist becomes that of general contractor and project manager I am often struck by the drop in understanding of “insanely great” web design that is directly commensurate with the drop in the price. This is a much deeper discussion, but suffice to say that you get what you pay for, and in-depth thinking in order to design on the order of Apple Computer is not something done overnight.

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The flaw of “common knowledge” exposed by data

It took me 3 years to realize the value of Freakonomics, the book published in 2005 by the economist Steven Levitt and journalist/author Stephen Dubner. But fortunately I noticed it on the Books on CD shelf at the Sharon Public Library and I took it out. The affect of listening to this book is similar to what “Slap On The Side of the Head” by Roger von Oech did for me the first time I read it. You begin to question what we all too often take for “common sense.” Perhaps we were too quick in accepting the opinions of the majority – who have not thought about the issue?

Take for instance, car seats. HUGE improvement to auto safety for children, right? Levitt looked at data from 45,000 auto accidents involving a death and realized there was proof within those data that car seats were not adding appreciably to the safety of children strapped within them. Check out his presentation on TED Talks, either on the TED website or on iTunes, it will make you wonder.

While you are there (either at the site or on iTunes), check out the presentation by Mark Bittman entitled “What’s Wrong With What We Eat?

Enjoy! Life is for learning – constantly.

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